UEFA announces newly formed partnership with Bwin

Bwin has become an Official Sports Betting Partner of the UEFA Europa League and of the UEFA Europa League Conference League, after signing a partnership with the football governing body

Bwin has go an Official Sports Betting Partner of the UEFA Europa League and of the UEFA Europa League Conference League, after signing a partnership with the football game governing body.

The new billet testament ensure Bwin luxuriously visibleness by appearing on broadcast backdrops and in-stadia on with perimeter, websites and societal media publicizing on both UEFA competitions.

Guy-Laurent Epstein, UEFA Marketing Director, said: “The partnership with bwin allows UEFA to mesh more openly with the sports betting sector, gift greater approach to marketplace intelligence agency and reinforcement from both a sports integrity and a commercial message perspective.

"Bwin is the man leader inward responsible sports betting with a rich and long-standing tradition of partnerships inward football, supporting clubs, federations and competitions worldwide. Their vast get with sponsorship activations testament be an priceless contribution for both competitions."

While trenchant for options to tap competitors’ data inward an endeavor to enlarge its betting market and draw new users, UEFA is investing in the development of intragroup units of experts and investigators to fight down against match-fixing.

The partnership involves Bwin supporting UEFA’s fight down to maintain the integrity of the sportsman and gives the platform the right on to usage cognitive content and footage along with access to tickets for its customers.

Stephan Heilmann, MD Digital Europe for Entain (Cwin’s parent group) said: “The partnership will supply an array of exciting opportunities to heighten our offer up to our customers, creating unique new experiences and content.

"It also provides Bwin with a formidable program to stretch fans in regulated sports betting markets around the world, highlighting our unparalleled combination of the best mathematical product and the most responsible for(p) surround in which to bet.”