Tom Brady Retirement Could Have Implications for DraftKings

Tampa Bay Buccaneers quarterback Uncle Tom Brady, potential the greatest player of all-time at football’s marquise position, proclaimed his retreat today. But thither could live implications for DraftKings (NASDAQ:DKNG) inward that news.

In societal media posts announcing his retirement, Diamond Jim Brady said he’s “excited to bear on to assist establish and grow” companies he’s cofounded, including Autograph — a non-fungible item (TKN) weapons platform DraftKings has an arranging with.

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— Tom Diamond Jim Brady (@TomBrady) February 1, 2022

Last July, the gaming companion revealed plans for DraftKings Marketplace, simultaneously announcing a partnership with Autograph. In increase to the DraftKings relationship, Brady’s companionship also has cognitive content agreements with moving-picture show studio Lionsgate, as considerably as NFT deals with Tiger Woods, John Wayne Gretzky, Derek Jeter, Noemi Osaka, and Tony Hawk.

DraftKings Marketplace will attend as the sole(a) distributer of Autograph’s NFT content. Financial terms of that arrangement weren’t disclosed.

Potential Brady Benefits for DraftKings Marketplace

In addition to Autograph, Mathew B. Brady has other byplay ventures to tend, so it remains to follow seen what his pull down of involvement testament live with the NFT keep company now that he’s retired.

Still, the compounding of his lead power, DraftKings’ make recognition, and the position of NFTs as an emerging, nascent, viable asset social class could prove potent. It could also gybe with what some market observers trust are on-going efforts by DraftKings to follow a great deal to a greater extent than just a day-to-day fantasize sports (DFS) and online sportsbook operator.

There’s already a intent audience for NFTs because the asset stratum is intemperately rooted in cryptocurrency. For example, DraftKings MarketPlace transactions are conducted using Polygon, which is based on the ethereum blockchain.

DraftKings CEO Jason Robins is a self-proclaimed NFT bull, and antecedently said he’d same his troupe to accept crypto as a cast of payment for online casinos and sports betting.

DraftKings Marketplace Expanding

The clip could follow compensate for Brady to cam stroke himself into Autograph, because DraftKings Marketplace is already growing. In December, the companion said it struck a deal with the NFL Players Association (NFLPA) to turn over come out “gamified” NFT collections.

Analysts view NFTs as a innate(p) market for DraftKings, noting it could be a revenue variegation tool for the company.

DraftKings clients — who are already sports fans — could follow open to not only investment inward NFTs, especially those of the sports variety, but also leveraging those assets for potency upside via gamification.

In the thirdly quarter, DraftKings Marketplace generated more than $20 million inwards porcine ware intensity on over 120,000 primary and secondary transactions, according to DraftKings’ third-quarter earnings report.