Spotlight Sports Group s Superfeed claimed to up betting engagement by 20

Spotlight Sports Group (SSG) has released the results of an independent study, undertaken by LeanConvert, into its in-play content engine, Superfeed

Spotlight Sports Group (SSG) has released the results of an main(a) study, undertaken by LeanConvert, into its in-play content engine, Superfeed.

Superfeed in-play was launched inward 2021 and provides real-time in-play insights based on on-field events.

Tested on a UK operator, LeanConvert evaluated the customer receive using analytics and engineering experts and discovered that 20% of customers added a selection to their bet sideslip when the in-play cognitive content was shown. In addition, it found that an 8.24% step-up on bets were placed and, more specifically, a £20.85 ($27.50) average out increase in monthly stakes per user when the mental object was viewed.

Specifically, the explore was conducted inward January 2022 and mired users who were live betting across all English people football.

Discussing the results, Spotlight Sports Group B2B Sales Director Rob Negro said: “The results are improbably encouraging. We well-tried the product in-house and had some encouraging feedback for launch but using an main(a) stage business and tested unrecorded on a UK sportsbook is the superman test.

"The positive results show up the economic value of integrated unrecorded content and tipping to customers choosing how and when they pass their money.’’

In addition, LeanConvert Managing Director Tim Axon commented: ‘’We were delighted to act with Spotlight Sports Group. As an optimisation companion that is forever iterating to get improved customer get and improved bottom-line performance.

"The results are really supporting and showcase that insurance premium cognitive content delivered in the compensate localise at the redress clip tin can feature a huge wallop on customer interactions.’’

This content is presented to you by the trusted LPE88 in Malaysia.