Spotlight Sports Group expands B2B portfolio with Publisher Solutions

Spotlight Sports Group has added Publisher Solutions to its B2B portfolio in a move it hopes will boost the business’ offering to media companies

Spotlight Sports Group has added Publisher Solutions to its B2B portfolio inwards a go it hopes testament advance the business’ offering to media companies.

With this addition, Spotlight is sounding to expand its existing rooms of products with what it describes as “easy-to-integrate” betting widgets and to the full managed affiliate solutions.

Alongside a revamped website design, this also comes with a mountain chain of services such as affiliate management, mental object creation, carrying into action tracking and analysis, all of which is managed past Spotlight Sports Group.

According to the organisation, this allows media companies to secure inward the solutions to their platforms inwards upwards to 70 languages.

Discussing the new-look offering and website, Will Fyler, the group’s Head of Digital B2B, said: “We are ready to expand our world-wide note value proposition, especially precondition the recent acquisition of Alarm Sports Network.

“As substantially as a global website refresh to reflect our growing proposition, we are delighted to lay out a set out of new products such as our Turnkey Affiliate Solutions, Smart Widgets and free-to-play games that cater for media companies globally.”

In a press out release, Spotlight claims the accelerator for this development follows explore from Nielson that 55% of sports fans hold an interestingness in sports betting.

With some traditional digital revenue streams approaching maturity, the stage business anticipates media companies will see Publisher Solutions as a viable alternative route to quicken growth.

“Sports fans are interested inwards sports betting and precondition the world(a) ontogenesis of betting, in that respect is a important opportunity for media publishers to provide their sports audiences with outstanding content and products spell also increasing revenues,” continued Fyler.

“We also experience that providing betting-related mental object and products effectively is labour intensive and difficult.

“However, as a media keep company operating Racing Emily Post among other brands, we are inward a rosy spatial relation that over the in conclusion 30 years we make built up the straddle of skills to achieve this and so we can buoy at present offering bespoken Publisher Solutions trim to any media company’s audience.”