Sportradar Lands Exclusive Betting Data Accord with UEFA

Sportradar (NASDAQ:SRAD) proclaimed today it has inked an accord with the North of European Football Associations (UEFA). The pact calls for Sportradar to be the federation’s scoop information provider for the UEFA Champion’s League, UEFA European Championships and other football (soccer) competitions.

Financial terms of the pact weren’t disclosed. Under the terms of the agreement, Sportradar and UEFA testament reach out a long-standing wholeness relationship. That testament at present include the data provider’s unity and investigating services to bolster up UEFA’s anti-match fixing arm.

The agreement covers 1,550 matches from the 2021/22 flavor through and through to the cease of the 2023/24 harden crosswise all UEFA properties, including UEFA EURO 2024, the European Qualifiers, the UEFA Nations League, the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, UEFA Super Cup, UEFA Women’s Champions League and UEFA Women’s EURO 2022, Under-21s and UEFA Futsal Champions League and UEFA Futsal EURO Championship,” according to a statement issued by Sportradar and UEFA.

Sportradar doesn’t operate sportsbooks. Rather, it provides information to leagues that is then supplied to gaming companies.

The ‘Other’ Football Is Huge Among Bettors

In the US, American football is the most wagered-on sport. But the feature Americans refer to as association football is monolithic inwards terms of planetary betting.

Sportradar antecedently had a data accord with the NFL, but competition Genius Sports (NYSE:GENI) won that concern before this year. Still, the Switzerland-based troupe is a major player on the international football wagering stage, providing access to bettors inward 120 countries. That’s done through and through a web of to a greater extent than 900 sportsbook operators.

Those agreements include “high profile” partnerships with the Asiatic Football Confederation (AFC) and the South American Football Confederation (CONMEBOL). As Sportradar points out, football is the world’s most popular sport. That could live indicatory of substantial chance for sportsbook operators and engineering providers, such as Sportsradar.

The UEFA understanding is slated to handle an norm of 500 matches per season, according to Sportradar.

Sportradar Making Moves

Sportradar is piecing unitedly an impressive portfolio of deals with leagues, potentially making its data all the to a greater extent indispensable to gaming companies. The troupe provides information on over 80 sports crosswise 150 leagues inwards 120 countries. Those relationships include the NBA, MLB, NHL, FIFA, and NASCAR.

The troupe is to a lesser extent than deuce months removed from its initial public offering (IPO). The shares are away nearly 16 percent since the IPO. But it appears investors the likes of the UEFA news, as Sportradar stock is higher by almost sise percent inwards ahead of time trading.

The consensus price point on the figure is almost $29, implying upside of nearly 40 percent from the Oct. 29 close.

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