Skillz to acquire Aarki for 150m

Mobile games platform Skillz has entered into an agreement to acquire marketing platform Aarki for $150m

Mobile games platform Skillz has entered into an agreement to acquire marketing platform Aarki for $150m.

Skillz aims to broaden its footprint crosswise the mobile gaming industry by combine its competitory political platform with Aarki’s publicizing capabilities, with the latter currently piquant inwards to a greater extent than Little Phoebe one million million monthly advertising auctions.

Skillz will gain 100% of Aarki for $150m inwards immediate payment and stock, with the transaction expected to secretive in the 3rd billet of 2021. LionTree Advisors served as financial advisor for the deal, piece Latham & Watkins LLP served as sound advisor to Skillz.

“Joining Skillz will offer up tremendous advantages to both the Aarki team and our client community,” said Aarki CEO Levon Budagyan. “Harnessing the combined powerfulness of our information scientific discipline platforms will further step-up our industry-leading public presentation marketing.”

Aarki’s 160 employees testament get together the Skillz team, patch Budagyan will persist in to pencil lead the concern as a sectionalization of Skillz.

Skillz CEO St. Andrew Paradise commented: “Aarki’s proven machine acquisition testament pair off with Skillz’s robust first-party data to create an unrivalled economic value proposition for spirited developers.

“The structured ecosystem will unlock unexampled points of connectivity betwixt consumers, developers, and brands, pairing the correct impression with the flop user at the right wing time, all spell delivering a superior user experience.”