Scientific Games grows global footprint with Azerbaijan national lottery deal

Scientific Games Corporation has rolled out large-scale sports betting and lottery operations in Azerbaijan

Scientific Games Corporation has trilled out large-scale sports betting and drawing operations inwards Azerbaijan.

As parting of an sole(a) 10-year provide agreement, the former Soviet Republic’s national lottery, Azerlotereya, has launched sports wagering with Scientific Games’ technology.

The agreement is for the purvey of retail and digital lottery inst games, quarter games and sports, as good as an omnichannel drawing gaming system.

It also represents an expansion of the Las Vegas-based provider’s existing partnership with Turkish empire Demirören Holding, the manipulator of Azerbaijan’s subject lottery.

“In Azerbaijan, we sought a proven, scalable answer for both retail and online betting,” said Demirören Board Member Sinan Oktay.

“Our partnership with Scientific Games has had great success inward other big markets, and unitedly we are offering a Bodoni font see for bettors that will drive home strong results to the administration of Azerbaijan.”

With this a la mode(p) deal, Scientific Games is sounding to capitalise on Azerbaijan’s status as a premier terminus for major competitions.

It cited the Eurasiatic country’s “deep roots inward sports”, referencing its history of hosting handsome events, such as the Formula 1 Grand Prix inward Baku, as easily as quartet high-profile matches in the recent European Football Championship.

Pat McHugh, CEO for Scientific Games Lottery, commented: “Congratulations to all involved with the success of the subject drawing inwards Azerbajdzhan and the young sports betting launch.

“We apprize the vision and trustingness Demirören has inwards our drawing expertise, systems technologies and power to process a large, multi-channel lottery market.

“We trust that Scientific Games offers a powerful sports betting result that is trim for government lotteries requiring a large-scale retail and digital betting program.”