Pollard Banknote and Michigan Lottery launch PAC-MAN programme

Pollard Banknote has partnered with the Michigan Lottery to launch a new omni-channel PAC-MAN programme

Pollard Banknote has partnered with the Great Lakes State Lottery to launch a unexampled omni-channel PAC-MAN programme.

The game, for the first of all time inwards the account of the MI Lottery, includes an instant ticket, pull-tab ticket, and online instant game, all of which lineament the famous yellow, pellet-eating character.

Pollard Banknote partnered with the Chicago Lottery inward every facet of the programme, including aspects such as game conception development and marketing support. The $2 instant ticket, $1 pull-tab game, and online inst mettlesome were all printed or produced by the chemical group and its related companies.

“As single of the to the highest degree recognisable arcade brands with proven success for lotteries end-to-end North America, this programme provides unprecedented engagement across all touchpoints and an a-maze-ing receive that testament appealingness to all Great Lakes State Lottery players and PAC-MAN fans alike,” a statement from Pollard Banknote read.

A top side value of $30,000 is available on the instant just the ticket if PAC-MAN progresses from pop to goal or if the player uncovers a cherry, while players win on the pull-tab fine and online inst gritty past matching leash consecutive symbols inwards a horizontal row.

“The MI Lottery’s conclusion to set in motion an omni-channel PAC-MAN programme leverages a well-known make that provides players with a multifaceted play experience, maximising involution crossways all Lottery channels,” said Pollard Banknote Senior Director, Sales & Marketing Donna Preziotti.

“With a fulsome marketing movement that includes repoint of sales agreement and digital advertisements, we are sure-footed that this programme testament resonate with players and will be a receive addition to the stops Lottery’s existing portfolio of successful instant tickets, pull-tabs, and online instant games.”