PlayUp evaluates sale among other strategic alternatives

PlayUp has launched a review to explore so-called “strategic alternatives,” including a sale of the company

PlayUp has launched a review to explore so-called “strategic alternatives,” including a cut-rate sale of the company.

This was triggered by PlayUp’s board of directors and intends to moot “a total set out of alternatives,” such as strategical partnerships, an outright sales event of the companionship and “other possible transactions.”

Innovation Capital, a self-described “boutique investment bank” based in California, has been retained as PlayUp’s scoop financial advisor to assist the look back process.

PlayUp also provided an update regarding the planned US set in motion of its betting, amusement and sports technology (BEST) platform.

The company is secretive to receiving certification from Gaming Laboratories International (GLI), it said, and so commendation for a stateside launch.

PlayUp already boasts a US presence, offering iGaming across to a greater extent than 25 states and online sports betting in New island of Jersey and Colorado. Moreover, the keep company debuted its Racebook app inwards May.

But according to PlayUp, BEST testament best integrate its betting products crosswise the US and Australia, allowing customers to employment a single pocketbook and app.

“As a next multiplication amusement and technology companion offering online sports betting and iGaming inward the United States and online betting, day-to-day fantasy sports and esports end-to-end Australia, PlayUp has developed BEST to be a highly scalable and robust online betting platform that provides an integrated production experience,” it said.

“The BEST program will permit users to have got a bingle account, bingle notecase and bingle app inwards the United States or Australia to make bets crosswise all supported betting products. All BEST intellect belongings is self-developed and owned by PlayUp.”