Playbetr signs three-year partnership with Paris Saint-Germain

Paris Saint-Germain (PSG) has announced a partnership agreement with Playbetr, signing an exclusive three-year cooperation with the Latin American betting provider

Paris Saint-Germain (PSG) has proclaimed a partnership correspondence with Playbetr, signing an sole(a) three-year cooperation with the Latin American betting provider.

Playbetr aims to increment its popularity crosswise Latin America via the Parisian club, especially inwards Brazil. This acts as a direction in securing sole(a) marketing rights for its users.

On top off of this, Playbetr will welfare from the instalment of digital cover engineering at PSG's stadium, the Parc Des Princes, targeting Latin American audiences.

Alongside this, meet-and-greet sessions testament occupy place, signed shirts and memorabilia will live available, and VIP seats testament be offered at home matches. Parc Des Princes' private events will stick to “money-can't-buy" experiences for Playbetr’s customers, clients and employees.

Marvin Jones, CMO of Playbetr, said: "We are proud to foretell our partnership with the to the highest degree elite group and exciting football order in the world. In football, the like in betting, performance is primordial.

“Paris Saint-Germain make built a solid state report of excellency both on and away the field, and we look forwards to extending the brand's work yet further across the globe."

An overall dot that may be seen as significantly important is Playbetr’s access to PSG’s digital platforms. This includes gameday posts to raise exceptional offers.

The betting political program will additionally ply its customers with enhanced odds for matches and testament cooperate on special promotions developed inwards connexion with the club.

As a unexampled system, the for the first time of its kind, France will display messages on LED screens around the pitch, geo-localising the adverts to the broadcaster's audience.

Marc Armstrong, capital of France Saint-Germain's CPO, said: "We are delighted to welcome Playbetr to the Paris Saint-Germain family, as the club's first-ever functionary Latin American betting partner,

"We believe Playbetr will be an nonsuch partner for the club, and together we will be able to get hold of and further operate with our fast-growing devotee home in Latin America.

“The unique appealingness of genus Paris Saint-Germain and its players inwards the neighborhood makes the social club the hone political program for Playbetr to acquire their brand."