Pariplay joins forces with Ainsworth for LatAm launch

Pariplay has teamed up with Ainsworth to distribute its online content in Latin America

Pariplay has teamed up with Ainsworth to deal its online cognitive content inward Latin America.

The trade testament view the Aspire-owned provider impart its Fusion political program to Ainsworth Game Technology as the accompany looks to tramp come out its digital titles across the region.

Commenting on the agreement, Jason Lim, Ainsworth’s General Manager of Online, said: “Ainsworth is continuing its online ontogeny strategy and this partnership with Pariplay will significantly beef up its offering and further consolidate its berth as a top-tier slot developer in Latin American markets.”

This comes sour the rear of a pessimistic forecast for Ainsworth, which awaited(p) an AU$15m (US$11m) deprivation for the first half of 2021 inward Nov 2020, with the pandemic noneffervescent causation major interruptions to its land-based business organisation operations.

However, Pariplay has reacted optimistically to the chance of a partnership with the Australian firm.

“We are pleased and real excited most the outset of this alliance,” remarked Saint Andrew Maclean, VP of Sales at Pariplay.

“The unexampled opportunities and reach that we testament make inward a greater number of regulated markets by the helping hand of a outstanding companion ilk Ainsworth, with see and knowledge, is encouraging.”

Fusion, which Pariplay bills as a “unified bingle draw close to cognitive content delivery”, features thousands of pop titles, with this arrangement only if adding to its already extended offering.

To date in 2021, the companion has added games from Portuguese studio Neobiz Creative, ESA Gaming and Swedish developer Thunderkick as advantageously as launching the platform inwards young markets the like West Old Dominion and the Netherlands.

According to Pariplay, Fusion also comes with a rooms of back-office conversion and retention tools that supposedly raise player value.

“This event doubtless marks the beginning of a very successful and innovative partnership,” concluded Maclean.