Parimatch Tech extends partnership with Juventus

The partnership between tech and betting brand Parimatch Tech and Juventus Football Club will continue after a “successful year of cooperation

The partnership betwixt tech and betting brand Parimatch Tech and Juventus Football Club testament continue after a “successful twelvemonth of cooperation."

Parimatch and the football game club's aim is to create new campaigns as component of the new Serie a flavour 2021-22, which began on 21 August.

So far, the partnership has resulted inwards a effort launched worldwide in March, inward which top side Juventus players starred inward an international picture ad infused with Parimatch’s yellowed electrical impulses.

The video well-thought-of strict Covid-related restrictions and limitations, and proved to live “a worthy and refreshing creative gainsay both for the Juventus and Parimatch teams."

The tell apart was dig inwards 2020 past Andrei Copots and Macar Severin, directors from the Ukrainian production company Electric Sheep Film.

Parimatch CMO, Ivan Liashenko, said: “Our number one year of partnership with Juventus was a tremendous success, and we can’t express mail how a great deal fun and inflammation working with this iconic squad brought to Parimatch.

"Being a partner to a legendary society with over 120 years’ worth of account is an honour, and as our sec year of mutual put to work begins, we can’t hold off to launch several powerful campaigns together. I am trusted Juventus fans will live as excited as we are, as Juventus and Parimatch are ready to create regular bolder, and more entertaining digital and offline experiences than before.”

In 2021, Parimatch made young deals with six English language Premier League clubs, securing the brand’s front in the league piece natural covering 30% of England’s Championship.