NorthStar Gaming enters sports betting partnership with Parleh Media Group
NorthStar Gaming has partnered with Parleh Media Group in an agreement aimed at engaging sports bettors
NorthStar Gaming has partnered with Parleh Media Group inward an agreement aimed at engaging sports bettors.
As piece of the agreement, Parleh Media Group testament produce a suite of dynamic sports betting content, such as videos, podcasts and other societal media, which NorthStar Gaming testament and so portion out through its have client channels.
Michael Moskowitz, CEO and Founding Partner, NorthStar Gaming, commented: “Video and other captivating multi-platform content will really differentiate NorthStar Gaming in the market as we maximise the consumer impact of our syndication agreement with media partners.
“In a short geological period of time, Parleh Media Group has established a brand and believability unrivaled inward the Canadian sports betting cognitive content landscape. We’re thrilled to act with them to green groceries compelling cognitive content that testament genuinely differentiate our mathematical product offerings and customer experience.”
The cognitive content plan, which also incorporates the digital and social media platforms of Torstar Corporation, testament include the launch of daily, hebdomadal and monthly content releases; and shows intentional to increment engagement among sports bettors and sports fans inwards general.
In the nigh future, bettors tin can also occupy reward of in-play statistics during unrecorded events, adding an duplicate bed to the betting experience.
Mark Silver, CEO and Founder, Parleh Media Group, said: “It was clear from our earliest conversations with NorthStar’s leaders team they understood how our videos will take a sports betting mental object void, left by the major sports networks and the few US-focused sports betting broadcasters.
“We’re delighted to have NorthStar as our first-class honours degree sportsbook partner, and to do work with the troupe to drive home a ubiquitous digital and societal media experience.”
Parleh Media Group is a Canadian River media production keep company that launched inward 2021. NorthStar Gaming becomes its functionary and scoop sportsbook in Ontario.