Kambi to Provide Sports Betting Platform for Affinity Interactive’s DRF Sports
Sports betting platform provider Kambi on Wednesday announced a business deal with another rising US operator. This time, the Malta-based technology fellowship reached an agreement to cater sportsbook services for Affinity Interactive, which plans to operate under the firebrand DRF Sports.
While terms of the concord were not released, a joint statement said the II sides signed away on a multi-year partnership. The pact calls for Kambi to ply the political program for Affinity Interactive’s online and brick-and-mortar sports betting operations.
Among the services Kambi testament offer include odds management, client intelligence, lay on the line management, and compliance.
Affinity Interactive’s subsidiaries include the Daily Racing Form, an omnichannel Equus caballus racing publication that provides readers with elaborate data to assist make water wagering selections, and Affinity Gaming, which operates eighter from Decatur casinos inwards Iowa, Missouri, and Nevada. Affinity Interactive also owns DRF Bets, an advance-deposit online Equus caballus racing wagering platform.
In September, the Daily Racing Form and DRF Bets proclaimed the conception of DRF Sports. While it launched as an information resourcefulness for sports bettors, the program has been to eventually modulation into a sports betting operator. The business deal with Kambi creates that possibility, pending regulatory approvals.
Affinity Interactive Chairman James Zenni said the Kambi annunciation comes at an exciting clip for the company.
Partnering with Kambi will permit us to capitalise on a figure of compelling opportunities and view our businesses for shared success,” he said. “This is the first of all stair in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming.”
The initial set in motion will be online in Iowa, but the statement noted additional states testament be announced starting in 2022.
Affinity Positioning DRF Brand
Earlier this year, Affinity Gaming merged with Sports Interactive Group, which owned the Daily Racing Form, to make Affinity Interactive.
Affinity Gaming operates the Lakeside Hotel Casino in Iowa. In Nevada, it operates the Silver Sevens, an off-strip gambling casino inwards Las Vegas, trey casinos – Buffalo Bill’s, Primm Valley, and Whiskey Pete’s – in Primm close the Golden State border, and Rail City in Sparks.
Lakeside, Primm Valley, and Rail City all currently boniface William James Jerome Hill sportsbooks. William Hill’s US operations were acquired by Caesars Entertainment, which has since rebranded most of the William Benny Hill US sportsbooks below its own name.
While the Affinity casinos’ websites still refer the William Benny Hill brand, they also boost free-play DRF Sports cash games. That, on with Thursday’s announcement, would designate the brick-and-mortar facilities will eventually take on the DRF trademark one time it gets sanctioned for licensure.
Affinity Gaming also operates the St. Joe Frontier and Saint Mark Twain casinos in Missouri, which has in time to straits a sports betting bill.
Nylen Says Kambi, Affinity Make Good Pair
Kambi is a major player inward the US sports betting market. The society is a engineering provider for such operators as Barstool Sportsbook, BetRivers, Unibet, and TwinSpires. It also has partnerships with such tribal operators as Seneca Resorts and Casinos inward New House of York and Four Winds Casinos inward IN and Michigan.
Kambi CEO Kristian Nylén said in a statement that workings with Affinity inwards both the retail and online sectors presents “an exciting chance to show window the strength of our product and leverage our experience” inwards the industry.
“The combining of Kambi’s innovative technology, DRF Sports’ multimedia system selective information capabilities, and Affinity Interactive’s regional casino assets makes for an enticing sports betting proposition,” Nylén said.