IMG Arena signs data and streaming deal with British Basketball League

IMG Arena has signed a deal to secure the exclusive worldwide betting data and streaming rights for the British Basketball League (BBL)

IMG Arena has signed a business deal to untroubled the scoop worldwide betting data and streaming rights for the Brits Basketball League (BBL).

The multi-year understanding includes BBL’s domesticated UK betting streaming rights, and marks the foremost clip that the data and streaming rights feature been packaged together. It will insure the 10 franchise-strong BBL Championship, the end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.

“Basketball is a sport that we are unbelievably passionate almost and committed to portion raise its world-wide reach,” said Gospel According to Mark Wrigley, Senior Director, Rights at IMG Arena.

“The BBL and its competitions are an exciting increase to our portfolio, increasing our offering of premier-level hoops from paint territories around the world.”

IMG Arena testament enamor and pitch FastPath information from o'er 214 games per flavour for its web of over 460 sportsbook operators, as good as distributing unrecorded streaming for betting.

The business deal expands the group’s portfolio of top-tier basketball, which already features EuroLeague, NBL Canada, Italy’s LBA and Spain’s ACB.

As a paint partner, IMG Arena will aid BBL save on its growing strategy, followers the latter’s recent £7m ($7.9m) investiture from 777 Partners.

BBL COO Andy Webb commented: “BBL has a stated missionary post to develop basketball and its followers inward the UK and beyond. Working with IMG Arena helps us to get along this past maximising returns from an important commercial message plus patch also widening BBL’s audience and lover engagement.”

Headquartered in London, IMG Arena’s clients include the ATP, UFC, DP World Tour, and PGA Tour among others.