Heather Menzano appointed Mohegan Vice President Web Communications

Mohegan has appointed Heather Menzano as its news Vice President, Web Communications

Mohegan has prescribed Heather Menzano as its tidings Vice President, Web Communications.

Menzano will supervise collective and gambling casino branded website and app developing inwards North America. She will lead all related to data analysis capabilities and digital ROI strategies for the company’s incorporated and casino belongings brands.

As noted by Mohegan, she joins the aggroup with a riches of experience leading strategic campaigns at premiere amusement and hospitality destinations, with her sixth sense countersink to live integral to the company’s time to come digital effectiveness.

“Heather joins us at a pivotal time,” said Mohegan Senior Vice President, Marketing Communications Saint George Galinsky. “We welcome her to our executive squad as we persist in to gravitate toward cutting-edge technology, digital solutions and experiences for casino gamers and entertainment-seekers around the country.

“With o'er 14 years of have leading agencies and working nearly with executive management to spearpoint strategical communications, Heather’s expertise inward trademark direction testament doubtless kick in to Mohegan’s continued growth.”

Reporting directly to Galinsky, Menzano will elevate guest and public communications to produce possible revenue channels such as dimension websites, apps, and transient SMS and email.

Mohegan stated: “Menzano testament be responsible for developing communicating strategies with gambling casino belongings marketing heads, corporate, and section heads crossways advertising, PR, marketing, social media and operations.

“She testament also spear-point strategic planning, reporting, transition metrics, monitoring and go under goals for Mohegan’s yearly marketing programme and KPI reporting.”

Menzano has antecedently served in advertising and public dealings roles for mellow profile brands, including Resorts Casino Hotel (which is managed past Mohegan), Revel Entertainment and Caesars Entertainment.