Golden Entertainment Hopes ‘Atomic’ Golf Range Will Drive Visitation to the Strat

Las Vegas is getting another golf game venue. Strat possessor Golden Entertainment has partnered with Dallas-based Flite Golf and Entertainment on a new, four-story, 92,000-square “golf entertainment” complex, dubbed the Atomic Range.

In a news waiver Monday, the two companies described the unexampled contrive as a “premier golf entertainment terminus that offers an immersive, technology-enhanced go through through and through gameplay and entertainment.”

The range includes over 100 hitting bays, quaternary bars, meeting space, and a 12,000 square up human foot “Astrocade.” It will follow built on vii acres of undeveloped set down owned past Golden Entertainment set flat N of the Strat. The be testament be roughly $70 million. The composite is scheduled for windup inward 2013.

“Partnering with Flite Golf to grow Atomic Range testament earmark us to utilize our excess existent acres side by side(p) to the STRAT to create a unique driver of visitation to our belongings that continues the redevelopment of the North Strip and investment funds in the City of Las Vegas,” said Jacques Alexandre Cesar Charles Protell, prexy and chief financial officer of Golden Entertainment.

Amping up the Strat

In 2017, when Golden Entertainment bought the Stratosphere, as it was then known, it acquired a property inward an unstylish piece of the Strip that had suffered from two decades of underinvestment.

While it had never struggled to pull visitors – to a greater extent than a jillion a year – most were at that place to check over come out the observance tower. Others saw it as a budget mean to impinge on the casinos and attractions further down feather the Strip.

The challenge for Golden was to get under one's skin visitors to joystick around at the Strat to eat, drink, and gamble. In 2018, it launched a $140 one thousand thousand revamp that focussed on nutrient and entertainment and rebranded the property as the Strat Hotel Casino and Skypod.

The Atomic Range is ane of several projects inwards the pipeline that developers desire testament restore the northward Strip. Although many of these are incomplete, the opening of Genting’s Resorts World Las Vegas before this year has provided the country with a receive boost.

America’s New Favorite Pastime

Las Vegas is a hugely militant securities industry when it comes to golf. There are 70 golf game courses and 20 golf game resorts inward and around the Las Vegas area. Meanwhile, MGM’s Topgolf impulsive range of mountains is just now a duo of miles downward the road.

Flite Golf founding father and CEO Gospel According to John Vollbrecht told The Las Vegas Review-Journal Mon he believes the Atomic Range’s immersive engineering testament do it stand out.

Meanwhile, more Americans are playing golf than ever. According to the National Gold Foundation, to a greater extent than 24.8 one thousand thousand people teed away in the US in 2020. That’s an increase of 2 percent inward 2019 and the largest year-over-year development for nearly deuce decades.

This news is produced to you by the 918Kiss.