Gala Bingo launches new loyalty scheme as data suggests retail decline

Gala Bingo has launched a new loyalty scheme called ‘a Boss Benefits card’, which offers exclusive discounts and offers to customers at a range of top UK retailers

Gala Bingo has launched a new trueness scheme called ‘a Boss Benefits card’, which offers scoop discounts and offers to customers at a set out of spinning top UK retailers.

To set in motion the scheme, Gala has partnered with loyalty experts, TLC, to offer customers discounts of upwards to 83% crosswise shops the like Asda, Argos, Asos and Simon Marks & Spencer.

The intrigue is circle to set in motion on May 17 and testament live useable to dynamic players on the site, which can buoy explore discounts of 160 retailers listed on the platform.

Lauren Wood, Senior Marketing Manager at Gala Bingo, said: “We’re really pleased to be capable bid the unexampled Boss Benefits card to our lovely customers. We wanted to make something no other bingo brandmark was offering and create a new and exciting way of rewarding our customers.

“We’ve got an unbelievably loyal community on GalaBingo.com, and we passion to follow able to portion out these additional discounts and perks with our customers who enjoy the games and entertainment with us. We’re sounding frontwards to seeing them get hold of vantage of these amazing offers.”

Recently, XL Media-owned affiliate WhichBingo reported that bingo halls are facing a becalm decline inward numbers as online popularity continues to grow.

After surveying to a greater extent than 800 adults the company found that 45% of adults favour playing bingo online, with only if 28% expression they favour to frolic inwards a land-based hall.

With retail bingo veneer a potentiality decline, the set in motion of the trueness strategy comes as no more surprise as Gala Bingo attempts to revamp the sector.