French Soccer’s Bordeaux Boots Jersey Sponsor Winamax for Mocking Team on Twitter

French soccer team Girondins de Bordeaux wine has parted fellowship with its tee shirt sponsor, online fire hook and sports betting companionship Winamax, scarce sextet months into the deal.

It seems Winamax and the spinning top plaque at Bordeaux had diverging ideas virtually the role a sponsor should play in a commercial soccer partnership. For the former, cypher was sacred, spell the latter did non require to follow mocked mercilessly on Twitter at every possible opportunity.

In a statement this week, Bordeaux wine said it had chosen to replace the Daniel Chester French operator with its possess openhearted foundation, Coeur devil dog et Blanc (Heart of Navy and White). Certain social media posts by Winamax “went against the feel of the partnership,” the team explained.

The last drinking straw may have been Winamax’s response to i of those annoying, wannabe-viral questions that soda water into societal media feeds. This i asked respondents to recite “a sad story inward just triad words.”

“Girondins de Bordeaux,” replied the operator.

Snark Intensifies

To live fair to the Winamax’s societal media people, no more ane in the human beings of soccer is immune from their lampoonery. That includes sacred cows ilk Lionel Messi and Kylian Mbappe.

Meanwhile, Bordeaux has hardly go under French association football light this season. The squad is currently languishing second-last in Ligue 1, with iii wins inward 20 matches, and boasts the worst defense force inward the league.

Still, there’s no need to chafe it in, or to include Bordeaux’s 6-0 loss to Rennes on Sun as component part of its update from the Aboriginal Australian Open. That’s because the result more intimately resembled the world-class go down inwards a tennis lucifer than a soccer score. Or still to felicitate the team 20 hours later for not conceding a goal in 20 hours.

Winamax was unrepentant after Bordeaux tore up the deal. If anything, the snark intensified.

We’ve been seeking a salutary defense lawyers for an hour, but like the Girondins, we can’t happen it,” the operator quipped on Twitter.

“Maybe the patronise wasn’t the problem…” it added, after that 6-0 battering.

Stone cold. But is the Bordeaux-Winamax deal, the most ill-fated soccer-gambling tie-up of all time?

It’s not yet close.

Deal from Hell

That honor goes to the iv deals Russian betting getup 1XBET signed with elite association football clubs Chelsea, Liverpool, Barcelona, and Spurs inwards 2009.

The ink was noneffervescent wet when the companionship was uncovered for offering online cockfighting in sure jurisdictions, promoting a porn-themed casino, offering bets on kids’ sports, and, ironically, existence one of the world’s biggest advertisers on piracy sites that lawlessly streamed EPL soccer matches.

Shortly afterwards, the UK Gambling Commission wrote to the 3 EPL teams to inform them they faced criminal prosecution and multimillion-pound fines unless they ditched the deal, because 1XBET was not licensed to run in the UK.