Entain secures live horse racing content through to 2026

Entain has extended its agreements with Sports Information Services (SIS) and Racecourse Media Group (RMG) to secure horse racing content for its UK brands until 2026

Entain has extended its agreements with Sports Information Services (SIS) and Racecourse Media Group (RMG) to untroubled gymnastic horse racing content for its UK brands until 2026.

Punters at its Ladbrokes and Coral shops testament follow able-bodied to panorama media feeds from 35 British racecourses as the betting monster doubles downwards on its consignment to high-quality gymnastic horse racing content.

Building on this, Entain is also looking to “enhance the retail see for customers” via several new features at its UK sites.

These include upgrading and increasing the figure of sports betting terminals inwards Ladbrokes and Coral shops and investing in new digital services, “making the retail get closer to online.”

“We plume ourselves inward showcasing exciting and engaging cognitive content in our shops, providing the topper experiences for our customers,” commented Andy Hicks, Entain’s MD of Retail inward the UK and Ireland.

“This partnership will ensure our customers can buoy relish high-quality cognitive content unrecorded from the to the highest degree iconic horse racing events inward the UK — and is a paint section of our investment funds inwards digital services crossways retail.”

Likewise, RMG CEO Mary Martin Adlai Stevenson and SIS’ Chief Exec Richard Ames also welcomed this new deal.

“RMG has long enjoyed a very precious human relationship with Entain’s brands, and we’re delighted our racecourses’ quality, core racing cognitive content will go on to follow enjoyed past its customers,” said Stevenson.

“Along with our partners SIS, we appear forrard to workings intimately with Entain in bringing our market-leading horseracing to some of the UK’s to the highest degree iconic betting brands.”

Ames meantime added: “We’re real pleased to hold extended our partnership with Entain and look frontwards to working intimately with their brands to drive home the topper UK Equus caballus racing mental object through to 2026.”