DraftKings Lone Sportsbook Advertiser for Super Bowl LVI, But $6.5M Spots Remain
DraftKings is the only confirmed sportsbook operator that has bought advert time for next month’s Super Bowl.
Super Bowl LVI is countersink for Feb 13 at SoFi Stadium inward Inglewood, Ca. It’s the first off time the swelled spunky will live hosted in the Los Angeles region since the 1993 spunky at the Rose Bowl.
This year’s Super Bowl is expected to be the to the highest degree de jure play NFL championship gamy inward the account of US professional person football. That’s because of regulated sportsbooks continuing to expand into new states where such gaming has get permitted.
Though US sportsbook firms spent around $1.2 1000000000 last twelvemonth marketing to and acquiring unexampled customers by right smart of unloose bets and various other promos, DraftKings is, so far, the only when sports betting manipulator to trot up the $6.5 gazillion 30-second ad price for Super Bowl 56.
New Strategy for DraftKings
AdAge, a tidings outlet natural covering the marketing and media landscapes, is keeping a running chalk up of confirmed advertisers for Super Bowl LVI. The lean includes numerous Super Bowl regulars, including Anheuser-Busch InBev (Budweiser, Bud Light, Michelob Ultra), PepsiCo (Pepsi, Doritos, Cheetos), and M&M’s.
In the gaming industry, DraftKings is, for a secondment consecutive Super Bowl, band to follow the lone advertiser. The sports betting and DFS manipulator last-place yr aired 2 15-second commercials during the sec and third quarters of Super Bowl LV.
The 2021 DraftKings Super Bowl ads featured fellowship personality Jessie Coffield making known viewers well-nigh a free-to-play repugn involving the outcome of the biz 'tween the Tampa Bay Buccaneers and Kaw River City Chiefs (Tampa Bay won easy 31-9).
In 2022, DraftKings plans to catch a flake more creative. According to marketing insiders, the sportsbook testament running play a single 30-second recognise during the number one quarter.
Gary Vaynerchuk’s VaynerMedia is the originative advertising agency in arrears the commercial. Last year, DraftKings produced its Super Bowl commercial message in-house.
While many advertisers have released teasers for their Super Bowl spots, DraftKings has not in time through with(p) so.
Commercial Slots Remain
NBC has the broadcasting rights for Super Bowl LVI, and the electronic network is asking a enter $6.5 1000000 per 30 seconds. Though NBC reported lastly summertime that 85 percent of its useable Super Bowl LVI clip slots had already been purchased, the media empire revealed this hebdomad that a few spots remain uncommitted for purchase.
Along with the prominent game, Super Bowl LVI testament characteristic a star-studded halftime public presentation from Dr. Dre, Snoop Dogg, Eminem, Blessed Virgin J. Blige, and Kendrick Lamar.
Only 8 teams remain in the running to lift the Vince Lombardi Trophy next month. As the NFL playoffs get into the Divisional Round, the Green Bay Packers are the front-runners on DraftKings at +350. group A winning $100 wager on that contrast nets $350. The Kaw River City Chiefs are next at +380, the Buffalo Bills thirdly at +500, and defending fighter Buccaneers fourth at +550.
The remaining contenders are the Los Angeles Rams (+750), TN Titans (+850), San Francisco 49ers (+1000), and Cincinnati Bengals (+1500).