Desert Diamond Casinos and ASM Global enter multi-year partnership

Desert Diamond Casinos & Entertainment and ASM Global plan to partner and rename the City of Glendale’s 18,000-seat facility to Desert Diamond Arena

Desert Diamond Casinos & Entertainment and ASM Global program to partner and rename the City of Glendale’s 18,000-seat facility to Desert Diamond Arena.

The facility is placed less than a mile from Glendale’s sports and entertainment district, so Desert Diamond and ASM Global trust its stadium rebrand testament incorporate new sports opportunities and create a greater synergy 'tween the stadium and sports ground.

The new partners hope to reach this past offering new headline events, interrelated promotions, special offers and other amenities.

Furthermore, alongside a revitalised stadium, Desert Diamond hopes to expand its hotel and resort inward the future tense too.

The partnership 'tween Desert Diamond Casinos and ASM Global is circle to be inwards position for a decade, root this autumn.

Live events hold already been scheduled for the stadium, including talents such as Alan Jackson, Roger Waters, Pepe Aguilar and Ateez.

Mike Bean, CEO of the Tohono O’odham Gaming Enterprise, said: “Desert Diamond Casinos has e'er been committed to building a successful Benjamin West Valley community with diverse amusement options.

“It simply made sense to tie our capabilities with our neighbours at ASM Global and the City of Glendale so we tin can drive home the best possible go through for all of our guests. We apprise the vision of Glendale leaders inward establishing a thriving sports and amusement dominion where all of us can buoy come after together.”

ASM Global’s CCO Jason Oberlander added: “This is well-nigh much more than changing the nominate of the arena.

“Strengthening our human relationship with Desert Diamond Casinos through and through this young understanding testament earmark us to spell farther than of all time before inwards delivering the highest stratum of amusement experiences to our guests. With the City of Glendale, this partnership is more than the sum of money of its parts and we are excited to relocation frontward with this new opportunity.”

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