Dazn agrees to acquire Eleven Sports and Team Whistle

Dazn has agreed to purchase Eleven Group’s global sports media businesses, whose acquisition it hopes will accelerate the firm’s growth plans

Dazn has agreed to purchase Eleven Group’s global sports media businesses, whose acquisition it hopes will quicken the firm’s ontogeny plans.

Once complete, this correspondence testament control Eleven Sports and Team Whistle get together Dazn Group, expanding the latter’s geographical footprint and creating an additional revenue stream, among other purported benefits.

In Europe, it testament assist cement Dazn’s position, to the highest degree notably inwards Portuguese Republic and Belgium, but also inward Italy and Spain.

Meanwhile, Eleven’s front inwards Republic of China and other Southeast Asian markets testament accompaniment Dazn’s existing footing inward Japan.

Eleven’s Founder and Chairman, Andrea Radrizzani, who also happens to have English football game bludgeon Leeds United, will bring together Dazn’s Board as an executive director.

He commented: “We get highly-developed a successful sports media companion inwards the last 6 years with Eleven, and we’re delighted that this journeying continues.

“The merger will ply greater opportunities as a radical to go on to establish a worldwide destination for sports fans, which was our missionary post from daylight one.”

In the same vein, Dazn’s ultimate goal is to get a “one-stop shop” for sports fans. To this end, it launched a young betting political platform inwards the UK last month: Dazn Bet.

This merger will potential living the platform’s growth, most notably in the organise of Team Whistle, that testament help heighten Dazn’s social media presence. It will also advance access code to expanded football game rights.

Dazn Group CEO Shay Segev said: “Dazn has invested inward edifice a revolutionary digital sports platform, where fans canful savor the total chain of mountains of interactive sportswoman entertainment.

“We are looking forrad to expanding these capabilities to young markets as wellspring as leveraging Eleven’s capabilities inward Dazn.”

Eleven Group and Dazn’s business deal is topic to an anti-trust review, signification they cannot currently provide a completion date.

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