Danielle Keighery is Crown Resorts new Brand Officer

Australia’s Crown Resorts has appointed Danielle Keighery as its new Chief Corporate Affairs and Brand Officer

Australia’s Crown Resorts has appointed Danielle Keighery as its young Chief Corporate Affairs and Brand Officer.

Keighery’s appointment, which is exercise set to get reality inward too soon 2022, is considered  a “part of its ongoing business transformation” and testament have got her “lead Crown’s make and reputation do work crosswise all touchpoints and coordinate its incorporated affairs, public relations, governing relations, brand, sponsorship, media and all collective communications functions below her stewardship.”

Her naming follows several other recent ones to Crown’s executive team, including Chief Compliance and Financial Crime Officer, Steven Blackburn; Group General Counsel, Betty Ivanoff; Chief People and Culture Officer, Tony Edward Weston and Executive General Manager of Transformation and Regulatory Response, Nick Weeks.

Crown’s report is currently at an all-time depression after beingness deemed unfit to hold back its Melbourne cassino licence, followers an enquiry by the Royal Commission. The investigation did, however, extend a two-year goodwill full point which Crown has to use, to establish it is suitable below the supervising of a Special Manager.

Crown Resorts CEO Steve McCann, explained Keighery’s fitting represents an important stone's throw inwards enhancing the company’s communicating with its stakeholders: “Danielle’s receive inward heights profile, extremely regulated and complex industries urinate her a hone fit for Crown Resorts.

"As parting of our transformation, we have got committed to a more proactive go up with our stakeholders to reconstruct rely as swell as equity inwards our brand more broadly. Danielle’s unique experience makes her perfectly placed to aim this and we looking frontwards to her connection the executive team up too soon inwards the new year.”