Betway agrees partnership with NHL s New Jersey Devils

Betway has become the official sports betting partner of the New Jersey Devils

Betway has become the prescribed sports betting partner of the New island of Jersey Devils.

Fans of the NHL team should expect to reckon a lot more of the Super Group-owned firebrand after both parties lay pen to paper on a multi-year partnership that will work Betway’s marketing materials to the Devils’ place scene of action inwards Newark.

Betway testament receive “dynamic brandmark exposure and TV-visible signage” throughout Prudential Center, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as wellspring as in-bowl LED annulus and scoreboard advertising.

The Malta-based company will also go the presenting partner of the “Devils Starting Line-Up, presented by Betway,” to be supported and promoted crossways all of the team’s societal media channels.

Adam Cross, Senior VP of Global Partnerships for the New Jersey Devils, was enthusiastic most its partnership with Betway, commenting: “We are thrilled that Betway has selected the New Jersey Devils to bear on their world(a) drive to join and enlist with the most dedicated fans crosswise the NHL and sport.

“The New island of Jersey sports buff continues to live savvy, aware and occupied with sports betting opportunities; and we are proud of(p) to innovate them to Betway’s unique platform, featuring some of the most entertaining wagers and competitory odds useable today.”

This deal builds on Betway’s long name of partnerships with major sports brands, both in the States and elsewhere. Most recently, the companion inked a sponsorship concord with the Minneapolis-based basketball team, the Gopher State Timberwolves.

“We’re very excited to be adding the New Jersey Devils to our existing Frederick North American sports sponsorship portfolio,” said Betway’s CEO Anthony Werkman.

“Our partnership with the Devils testament spring us outstanding exposure via the extended list of marketing rights, which testament enable us to showcase our products to customers in New Jersey.”

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