Betsson becomes official regional sponsor of CONMEBOL Copa Am rica 2021

Betsson has signed an agreement with the South American Football Confederation (CONMEBOL) to become the official regional sponsor of CONMEBOL Copa América 2021

Betsson has signed an accord with the South American Football Confederation (CONMEBOL) to suit the prescribed regional patronize of CONMEBOL Copa América 2021.

Betsson Group has grown in Latin America in recent months with expansions into Brazil, Colombia, Argentina, and Mexico, with sponsorships inwards Republic of Peru furthering the Betsson flagship firebrand inwards the region.

Betsson testament benefit from branding rights, perimeter gameboard signage and picture boards inwards the stadium as component of the deal, as well as banners on the competition’s official website and nomadic app. The radical testament also exclusively patronise the Player of the Week polls on the official social media channels.

“At Betsson, we are passionate around sport, especially football, and what better right smart to exhibit this passion than by existence division of the oldest national team up football game title inwards the world,” said Jesper Svensson, CEO of Betsson Operations.

“The sponsoring of CONMEBOL Copa América 2021, is a further allegiance towards our ambitions for this region. We will follow voice of the total journey to keep fans engaged with compelling, unquestionable experiences.”

And when Colombia is playing, Betsson testament follow able-bodied to habituate some of the CONMEBOL Copa América branding assets for their Colombian brand, Colbet.

CONMEBOL Commercial Director Juan Emilio Roa commented: “We ascertain this partnership as a milepost inward CONMEBOL Copa América history. It connects football game lovers through the sport’s passionateness and pollyannaish experiences with their subject teams’ public presentation in the world’s to the highest degree traditional national teams competition.”

The 47th edition of the tourney takes localise between 13 June and 10 July 2021, with Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela all competing for the title.