Betsson becomes exclusive sportsbook partner for Copa Am rica Femenina 2022
Betsson has been named as the exclusive sportsbook partner for the 2022 CONMEBOL Copa América Femenina
Betsson has been named as the sole(a) sportsbook partner for the 2022 CONMEBOL Copa América Femenina.
The business deal testament control Betsson branding and promotional material shown throughout stadiums, on media backdrops and crosswise the tournament's social and digital media channels. Betsson will also be made mental object sponsor for the tournaments ‘Official Lineups’.
Additionally, Betsson will be provided with tourney assets and footage for employment inward its have promotional and marketing content.
Betsson CEO Jesper Svensson said: “The rationale behindhand sponsoring unity of the biggest moments of the world’s sports calendar inward 2022 is rattling simple – Betsson’s dedication to sport and its livelihood for gender equality.
“CONMEBOL’s women representation is inspiring with some 42% of its officials, 55% of its managers and 18% of its directors beingness female. At Betsson we have got a similar representation with approx. 40% of our workforce identifying as female.”
Betsson has looked to strengthen its stance in the Latin American market, investing in sportsbook base specifically trim for the neighborhood and optimising “its furnish to farther improve player experience.”
The operator was named as the Official Regional Sponsor for the 2021 edition of the men’s Copa América.
CONMEBOL Commercial and Marketing Director Juan Emilio Roa said: “Our values the keep of Betsson for i of its to the highest degree of import tournaments, the Copa America Femenina 2022. This partnership comes from a shared visual sensation betwixt CONMEBOL and this prestigious fellowship of boosting women’s football game crosswise South America with strong participation of girls, young adults and women.”