Bally s Corporation acquires the Association of Volleyball Professionals
Bally’s Corporation has acquired professional beach volleyball organisation, the Association of Volleyball Professionals (AVP)
Bally’s Corporation has acquired professional beach volleyball organisation, the Association of Volleyball Professionals (AVP).
The organic structure is the innkeeper of the longest-running domesticated beach volleyball tour inward the US.
Bally's states the acquisition is component of its on-going omnichannel ontogenesis and variegation strategy.
The operator feels the agreement is a “significant chance for the companion to gamify and integrated interactive content into beach volleyball”, which it hopes testament thrust traffic to its platforms.
Bally’s wishes to purchase AVP’s distribution channels to step-up consumer meshing and awareness of the league.
Under the terms of the agreement, Bally’s will acquire all of AVP’s assets, such as trademarks, promoter agreements, associated revenant rank revenue, and all proprietary tourney and league management software.
Adi Dhandhania, SVP Strategy and Interactive, said: "The AVP is an attractive asset that complements our US sports betting vision.
“Donald and the entire AVP team up get done a tremendous chore underdeveloped the conference and transforming it into what it is today; and we looking at forrad to exploring originative shipway to amplify and gamify such a dynamic and high-growth sport, providing beach volleyball fans across the country with unique and interactive content."
Donald Sun, former proprietor and CEO of AVP, added: "Forming a new human relationship with a trusted, forward-thinking partner the likes of Bally's offers the opportunity to acquire a strategic roadmap that testament produce the sport, spread out its footprint and ply new resources to improve elevate the gamey and its athletes.
“I looking at forward to existence an intact parting of the transition, focusing on the topper interests of all AVP athletes, fans, faculty and partners."