Bally s Corp enters Colorado mobile market with sportsbook launch
Bally’s Corporation has announced the beta launch of its mobile sportsbook, Bally Bet, in Colorado
Bally’s Corporation has announced the beta set in motion of its peregrine sportsbook, Bally Bet, inward Colorado.
The set in motion of the sportsbook marks the company’s ledger entry into the mobile sports betting market; its unexampled sportsbook testament bid a change of features to sports betting fans in Colorado.
Bally Bet testament include betting options for the biggest sports, sole(a) in-app parlay games and integrated social features.
Users testament also follow able-bodied to earn points when they wager on sports, these points tin can live redeemed for gaming, dining, retail and other services at Bally’s Golden Gates, Golden Gulch and Mardi Gras casinos.
The young mobile app was developed by Bet.Works, which is an American regulated sportsbook engineering weapons platform that will follow acquired past Bally’s.
Once the acquisition is completed, Founder and CEO of Bet.Works, St. David Wang, will turn the CEO of Bally’s Interactive.
The beta set in motion will focal point on deployment, testing and refinement of the betting app and its content; Bally’s says it testament look to improve the app o'er the coming weeks.
Wang said: "Bally Bet is the culmination of a tremendous amount of strong put to work by both the Bally's and Bet.Works teams, and represents a key constituent of Bally's long-term maturation and diversification strategy. Today's set in motion is just now the first of what Bally's has in stack away for the nomadic sportsbook market."
Adi Dhandhania, SVP, Strategy and Interactive, for Bally's Corporation, said, "We are excited to cater sports fans across Colorado with a young and innovative way to mesh with their favourite sports and teams.
"By integrating Bally Bet with Bally Rewards, we will ply sports and gaming enthusiasts with an unmatched betting experience."
Following the beta launch, Bally expects to launch the wandering sportsbook in troika more markets this year, spell 2022 will see to it further expansion.