1 st Content partners with NCMS to distribute horseracing content in North America

Provider 1/st Content has signed a deal with NYRA Content Management Solutions (NCMS)

Provider 1/st Content has signed a business deal with NYRA Content Management Solutions (NCMS).

A subsidiary of the New York Racing Association, NCMS’ partnership with 1/st Content testament span 10 years, increasing Second Earl of Guilford American horseracing mental object across international markets.

Per the deal, NCMS testament win a significant equity spot in TSG Global Wagering Solutions, which is the subsidiary of 1/st Content responsible for(p) for delivering horseracing cognitive content to planetary markets.

Furthermore, the correspondence is intentional to stretch the cooperation betwixt 1/st Content and the NCMS on content rights, data, odds and signals for horseracing venues.

1/st Content plans to redeem 3,000 years of racing each yr from North American markets by leveraging its international distribution rights in the UK, Ireland, Europe, Australia, New Sjaelland and Africa.

Racetracks from which 1/st Content will dole out mental object include: Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Old Line State Jockey Club at Arthur Stanley Jefferson Laurel Park and Pimlico Race Course, NYRA’s Belmont Park, Aqueduct Racetrack and battle of Saratoga Race Course on with Del Mar, Keeneland, Tampa Bay Downs and Woodbine.

1/st Content CEO Gregg Colvin said: “By connection 1/st Content and NCMS, II of the powerhouses in North American horseracing content, we are reinforcing to international operators that the continued investment and sustenance for Second Earl of Guilford American racing is the smart bet.

“This understanding ensures that North American horseracing stakeholders are the primary beneficiaries of revenues generated through international wagering, farther strengthening the domesticated manufacture for the next multiplication of fan and bettor.”

NCMS Chief Revenue Officer Tony Allevato added: “NCMS is proud of(p) to spread out on our strategical partnership with 1/st Content to farther broaden the international get to of North American pureblood racing. Sports fans and bettors around the humankind canful looking at forwards to more reporting of top-quality racing than of all time before.”

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